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Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how ArdenPrint ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal data on our website ardenprint.co.uk (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our Site.

Information We Collect

We collect information about you in various ways:

Personal Information: When you voluntarily provide it (e.g., name, email address, phone number) through contact forms, newsletter subscriptions, or account registration.
IP Address: Your Internet Protocol (IP) address is automatically recorded when you visit our Site.
Cookies: We use cookies and similar tracking technologies to collect information about your browsing behaviour and preferences.
Usage Data: We collect information about how you interact with our Site, including pages visited, links clicked, time spent on pages, and referral sources.
Device Information: We may collect information about your device, including browser type, operating system, and device identifiers.

How We Use Information

We use the information we collect for the following purposes:

Analytics: To analyse Site traffic and user behaviour to improve our services and user experience.
Affiliate Tracking: To track affiliate referrals, monitor performance, and process affiliate commissions related to our Mystake partnerships.
Site Improvement: To identify trends, diagnose problems, and enhance the functionality and content of our Site.
Marketing Communications: To send newsletters, promotional materials, and updates (with your consent).
Legal Compliance: To comply with applicable laws, regulations, and legal obligations.

Cookie Policy

We use various types of cookies on our Site:

Essential Cookies: Required for basic Site functionality and security.
Analytical Cookies: Used to understand how visitors use our Site (e.g., Google Analytics).
Affiliate/Tracking Cookies: Used to track referrals to our affiliate partners, including Mystake.
Marketing Cookies: Used to deliver targeted advertisements and track campaign performance.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that refusing cookies may affect Site functionality. You can also opt-out of analytics tracking through your browser's Do Not Track (DNT) settings.

Third-Party Links

Our Site contains links to third-party websites, including casino operators and affiliate partners such as Mystake. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in gambling activities. Your use of third-party sites is governed by their own terms and privacy policies, not this Policy.

Your Rights

Under UK and EU data protection law (including the UK General Data Protection Regulation - UK GDPR), you have the following rights:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request that we correct inaccurate or incomplete data.
Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
Right to Restrict Processing: You can request limitation of how we process your data.
Right to Data Portability: You can request your data in a portable format.
Right to Object: You can object to certain processing activities, including marketing communications.
Rights Related to Automated Decision-Making: You have rights regarding automated profiling and decision-making.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Specifically:

Personal information collected through contact forms is retained for 12 months unless you request deletion.
Analytics data is typically retained for 26 months.
Affiliate tracking data is retained in accordance with our affiliate program agreements.
Cookie data is retained in accordance with cookie expiration settings.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or would like to lodge a complaint regarding our data processing practices, please contact us at:

Email: privacy@ardenprint.co.uk
Website: ardenprint.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe we have violated your data protection rights.

Please note: ArdenPrint is a gambling affiliate website. Gambling can be addictive. If you or someone you know has a gambling problem, please visit GambleAware.co.uk or BeGambleAware.org for support.